Month: July 2022

How to Develop a Powerful Digital Marketing Strategy Template

How to Develop a Powerful Digital Marketing Strategy TemplateHow to Develop a Powerful Digital Marketing Strategy Template

In order to create a successful digital marketing strategy, you need to define your goals, your audience, your goals, and the means by which you will achieve them. This strategy should be accompanied by a marketing calendar that identifies the steps you will take to reach those goals. Ideally, your calendar will include one email campaign per month, as well as one social media campaign. You should also include your IT department, as they will likely have a great deal of input and knowledge when it comes to this.

Identifying your goals

A strong digital marketing plan template is made of several essential components. First, it identifies your goals. It will tell you what your business needs to succeed and where your efforts should focus. Then, you will have a plan to get there. A strong strategy will have SMART goals: specific, measurable, actionable, and time-bound. It will include your marketing goals, the types of channels that will achieve them, and other critical elements of a digital marketing plan.

Next, you need to identify the goals of your business. There are several ways to do this. One way is to set a goal for each campaign. Once you’ve defined your goals, you can write down specific actions and timelines. You can even include important keywords in your content to increase SEO. Your calendar should list out the types of content you plan to publish, including keywords and possible tags.

How to Develop a Powerful Digital Marketing Strategy Template

Choosing your primary channels

The first step in developing a powerful digital marketing strategy template is choosing your primary channels. You can use any number of different digital channels to promote your business, but successful marketers focus on the ones that connect most with their target audience. For example, a lifestyle brand aimed at millennials may concentrate on social media, while a B2B architectural firm might focus on websites, email campaigns, and other digital channels.

After choosing your primary channels, you can choose the best means of implementing them. If you want to promote your product or service through social media, you should create appealing social graphics to attract customers. You can use social media graphics templates available on sites such as Canva to create compelling social graphics. Moreover, social media campaigns can be easily monitored and evaluated. Once you have your business goals set, you can implement the right marketing solution and maximize its effectiveness.

Creating a marketing plan

A marketing plan serves as a roadmap for a company’s marketing activities. Proper planning can save time, money, and frustration. Here are some important tips to create a marketing plan. You should also create goals and set SMART objectives, which stands for specific, measurable, achievable, and results-focused. For example, your marketing plan should set out to meet a sales quota, improve brand awareness, or achieve some measure of growth. While your goals should be challenging, they should be attainable.

How to Develop a Powerful Digital Marketing Strategy Template

Once you’ve established your goals, you can focus on creating your marketing strategy. Choose three or four key objectives that are critical to the success of your company. Those goals should be related to increasing customer engagement, brand awareness, building trust, and improving the customer experience. Your digital marketing strategy template should also include metrics and KPIs for each stage of the sales funnel. This way, you’ll know how to measure success.

Working with your IT department

Building a powerful digital marketing strategy starts with the right technology. To achieve success, you must work with your IT department to set up the right tools and resources, and identify tech roadblocks to avoid. A good digital marketing strategy template should include core elements such as audience, goals, and means, as well as a simple calendar for your campaigns. In addition to creating a powerful template, it is important to establish KPI targets.

Top Ten Guidelines for Accessibility on Your WebsiteTop Ten Guidelines for Accessibility on Your Website

1. Select an accessible content management system.

To assist you in building your website, there are numerous content management systems available. However, there are a variety of alternative possibilities as well. Common examples are Drupal and WordPress.

When a CMS that meets your needs has been selected, be careful to pick an accessible theme or design. For accessibility-related advice and pointers on producing content and layouts that are accessible for that theme, refer to the theme’s documentation. When picking out widgets, plugins, or modules, be sure to adhere to the same rules.

Make sure that components like editing toolbars and video players allow the creation of accessible content. For instance, the editing toolbars should have options for accessible tables and headings, and the closed captioning feature for video players should be available.

2. Organize your content’s structure with headings by using them correctly.

Heading structure can be used to browse material by screen reader users. Your website’s content will be properly arranged and simple for screen readers to understand if headings (h1>, h2>, etc.) are used effectively and strategically.

To separate presentation from structure, use CSS to follow the proper heading sequence (Cascading Style Sheets). Use a new CSS class to style your text rather of choosing a header solely based on how it appears on the screen (which may confuse users of screen readers).

Examples of headings that are used properly are:

  • The page’s headline should be in h1> format. Except for the website title and the titles of individual pages, don’t use a “h1” tag for anything else.
  • The structure of your content can be indicated and organized with headings.
  • Avoid moving up or down in the heading hierarchy (for example, from a h1 to a h3) since screen reader users might think there isn’t any text.

3. Add appropriate alt text to all of your image files.

Screen reader users should be able to understand the message that is being sent by the use of images on the page if alt text is provided for the images. For informational visuals, this is especially crucial (such as infographics). If a picture already has text in it, that text should be included in the alt text as well. When writing the alt text, the wording should describe the message you want to express through that image.

If there is simply an image in a link, the screen reader will read the file name if no alt text is present. Images that are used as links should always include alt text.

4. Make sure the names of your links are original and informative.

When incorporating links in your material, make sure the wording accurately indicates where the link will take the user. “Click here” is unhelpful for screen reader users and is not regarded as descriptive language.

Given that screen reader users frequently scan the links list by the initial letter, the link’s most distinctive content should be displayed first.

As an illustration, suppose you are directing site visitors to a page titled “About Us”:

  • Make an effort to avoid saying, “Click here to read about our company.”
  • Stating “Read About Us to discover more about our organization” in its place

5. Use color sparingly,

Approximately 8% of people suffer with red-green color deficiency, the most prevalent type. These people won’t grasp your message if you only use these colors (particularly to denote required fields in a form).

When utilized to distinguish and arrange your content, color has significant advantages for other disability-related groups, notably users with learning difficulties.

6. Designing shapes with accessibility in mind

The screen reader user does not have the same indications at their disposal as the sighted user when form fields are not labeled correctly. You might not be able to tell what kind of information should be entered into a form area.

Take into account using fieldsets to assemble related or comparable fields. The category “Personal Information” could have fields like “Full Name” and “Date of Birth,” for instance. By providing the context that can be missed while filling out the form, this sort of form organization might assist a screen reader user in keeping track of their progress.

If a form field has to be filled out, it needs to be identified as such and set up to notify screen reader users when it is needed. Asterisks, which some screen readers can not speak, are frequently used to indicate that a field is necessary. Asterisks (or comparable visual cues) should still be utilized for blind users, those with learning difficulties, and those who speak English as a second language. By adding ARIA required=”true” for mandatory fields and ARIA required=”false” for optional fields, you may tell a screen reader if a field is needed or not. The user must be informed after submitting the form whether it was received and whether there were any mistakes. Once the user has submitted the form, we advise include any mistake numbers in the page title so they are obvious to the user. If a user submits a form with mistakes, the user ought to be directed to a submission page that details the errors and offers a simple path to them.

Last but not least, CAPTCHA is difficult to use and is not a good option for submission validation. To prevent form submissions from spam, WebAIM has a handy list of accessible alternatives to CAPTCHA (link is external).

7. Use tables for tabular data, not for layout,

Screen reader users experience more verbosity when using tables for page layout. When a screen reader comes across a table, it alerts the user that there is a table with “x” number of rows and columns, which detracts from the text. It’s also possible that the reader will read the contents out of sequence from how they see them on the page. Use CSS for presentation, not a table, to build a website’s layout.

8. Make sure all content is logically accessible using only the keyboard.

It’s possible that those with mobility issues, such as those who have sustained repeated stress injuries, won’t be able to operate a mouse or trackpad. By pushing the “tab” or “arrow” keys on a keyboard, or by using other input methods such a tongue stick or a single switch, these users can access content. To enable keyboard-only visitors to logically navigate through the site’s information, the tab order should therefore correspond to the visual order. Long pages with a lot of content should be divided up with anchor links (jump lists), enabling keyboard-only users to skip to relevant sections of the page without having to wade through other content.

9. Use landmarks and roles from ARIA (but only when necessary).

ARIA (Accessible Rich Internet Applications) is a sophisticated, potent technical standard for incorporating accessibility information into aspects that aren’t already inherently accessible. When native HTML components are offered, you ought to always use them. The first rule of ARIA is to never use it, so keep that in mind. Many HTML5 features that once required ARIA attributes are now supported by the standard.

Examples include:

  • Replace the ARIA role of button with the standard HTML button tag.
  • Avoid using aria-label or arial-labeledby in favor of the HTML label tag.
  • Replace the ARIA role of navigation with the HTML 5 nav tag.

The same way that you add classes to HTML to enable the loading of CSS attributes, ARIA attributes can be introduced to your HTML.

The majority of sophisticated widgets cannot be made accessible by just adding ARIA attributes, therefore take note of this. Solely users of assistive technology are impacted by ARIA; users who only use their keyboard are unaffected (see tip #8). Still, you need to use Javascript to build up your communications and actions.

The following are examples of proper ARIA usage:

  • Adding alerts to inform screenreader users when dynamic page changes, like stock tickers and search filters, take place
  • accessibility for screenreader users of intricate, interactive widgets like date pickers.

10. Make available dynamic material

Screen readers might not be informed when material is updated dynamically (i.e., without reloading the page). In-page updates, popups, lightboxes, screen overlays, and modal dialogs are all examples of this. Users who only use a keyboard risk getting stuck in page overlays. Users with magnifying software can be focusing on the incorrect part of the page when using their software.

The accessibility of these features is simple. There are front-end development frameworks that expressly enable accessibility as well as ARIA roles and alerts as alternatives.

Make sure that any video players you employ can be operated with a keyboard and that they don’t auto-play (with incongruous sound). Furthermore, every video must offer the option of closed captioning and transcripts for hard of hearing viewers.

Markustudio a freelance web designer in Manchester providing web design, logo branding, print, SEO and digital design services. If you are interested in any help when it comes Web Design & Development. Feel free to Contact Us.

Security tips for hosting special eventsSecurity tips for hosting special events

events-security

If you are hosting an event, it is your responsibility to ensure the safety of all those in attendance.

Arranging a risk assessment to identify any potential threats that may compromise this and putting measures in place to mitigate this risk is essential, but all too often security is arranged at the last moment and with an inadequate budget.

As unfortunate as it is, the reality is that every time a large group of people gather in a single location, there is a significant security threat that needs to be managed.

Given the devastating consequences of failing to take security seriously, it is recommended that a professional security firm, with experience handling events on a regular basis, is used to help ensure a smooth and incident free event.

Some of the event types which will usually require a professional security team include:

  • Festivals
  • Concerts
  • Sports matches
  • Corporate conferences
  • Political conferences
  • Fundraisers
  • Weddings
  • Private concerts

These are some of the most common events we handle here at Prime Secure, but the fact is that any event, no matter how many big, will require security of some kind if there is a genuine threat to the safety of any attendees.

Tips for hosting a private event

If you are in charge of arranging a private event of any kind, here are some of the most important things to remember when arranging security.

1. Conduct a threat analysis

Before you can decide which security measures need to be put in place for your event, it is vital to identify the potential threats to safety.

Take note of exactly who is hosting and attending your event, any controversy that the vent may bring, the layout of the venue, and anything else you think may be relevant to your security.

When conducting a risk assessment of an event, some of the most important questions to ask include:

  • How many people will be in attendance?
  • Are there likely to be protests from any specific groups or individuals? – Most relevant for political and corporate gatherings.
  • How many people can safely attend?
  • Are there appropriate emergency escape routes?
  • What established security does the venue itself have in place? – In-house security staff, alarms, CCTV, etc.

If you have any doubts over what to look for when conducting a security assessment or would rather let a professional use their trained eye and experience to conduct it themselves, contact a company like Prime Secure Event security that provides event security on a regular basis.

2. Keep security visible

It can be tempting to try and keep your security low-key and discreet, by asking security staff to dress in plain clothes for example, in an attempt to keep attendees at ease, but this might actually have the opposite effect.

A visible security presence can be reassuring to event guests, giving them peace of mind that they are safe and protected whilst attending.

The main goal of security should never be to deal with incidents as they happen, but rather to prevent them from happening all together.

This is another reason that security should always be visible as potential troublemakers are far less likely to cause problems if they see a uniformed security officer, CCTV cameras, or similar.

3. Create Checkpoints

By placing several security checkpoints at regular intervals away from the gathering is a great way to stop unauthorised individuals from being able to gain access.

Any agitators will have to confront security guards well away from the event itself where they pose no threat to proceedings.

The staff positioned on these checkpoints will usually be tasked with checking tickets, verifying identities, and conducting searches if needed.

4. Keep it private

If your event is not open to the public, it might best not to advertise its existence to a wider audience through social media this will only increase the risk of disruption.

It is all too common for corporate events to be announced publicly, but if you believe that there is a realistic threat that your event may be targeted, consider leaving press releases, newsletters, and social media posts until after it has already taken place.

5. Don’t forget cyber-security

Like everything in the modern world, major events are increasingly reliant on technology with digital systems used to manage guest identification and to control the security systems responsible for controlling access.

As a result of this, there has been a significant rise in cyber-attacks in recent years targeting the payment information and identification details of guests and it is crucial that you take your cyber security just as seriously as your physical security.